Spalio 25 d. 1999
PRANEĐIMAS SPAUDAI

Bo KRUSE

“Microsoft”

The Internet & the Society

How will it impact business?
How will it impact the Citizen?

“Business is going

to change more in the

next 10 years than it

has in the last 50”

- Bill Gates

Agenda

  • Vision
  • The Digital Nervous System
  • Where do we go today?
  • Getting the citizens on the internet..
  • A practical example

The Internet as Catalyst

Speed of Action Matters

Vision Today

Business @ The
Speed Of Thought

Consumers

Nervous System Principles

Every worker is a knowledge worker

Digital Nervous System

Microsoft’s Role

Key products

  • Windows
  • BackOffice
  • MSN
  • Office

Key initiatives

  • Internet
  • Interoperability
  • Scalability
  • Simplicity

Microsoft
$15.7 billion

“The successful companies of the next decade

will be the ones that use

digital tools to reinvent

the way they work”

  • Bill Gates
  • The Swedish Home PC Case

    1998 Internet Penetration
    (Ratio of World Wide Web users to total population)

    The background to the
    Swedish success...

    The background to the
    Swedish success...

    International recognition…..

    March 18, 1998

    How the HemPc-model came up

    "We cannot have a tax system that hinders companies who want to contribute to the training and development of its employees. Using and familiarising yourself with a computer at home is often the best way to learn.”

    Leif Pagrotsky

    Swedish Minister of Trade

    „Countries who fails to bring their citizens into the 21st Century, will phase much harder economical challenges than ever before. Reason is, that the world is changing so fast, that it is almost impossible to stay competitive without a skilled and trained labor force. And in no doubt, if you are not on the Internet, you are not competitive in the World.”

    Bo Kruse

    Microsoft Managing Director, Baltic Region

    Where are the Baltic Countries?

    • Estonia: 250.000 users registred*, 50.000 uses it frequently (3%)
    • Latvia: 150.000 users registred*, 20.000 uses it frequently (0,75%)
    • Lithuania: 150.000 users registred*, 7.000 uses it frequently (0,2%)

    * Have used the Internet minimum once


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